Brianna
Jacobson
Coach
I’ve always identified as an athlete, but I didn’t truly find my stride until I discovered CrossFit. Before that, I was a gymnast, played soccer, ran track and field, and even took up boxing in college — which is where I first started coaching. From my very first CrossFit class in 2023, I knew I found my “thing” and have been training intensely ever since. While I have competitive goals, what I love most is the daily grind: showing up, putting in the work, and seeing real progress.
Coaching lets me help others realize they’re stronger and more capable than they think — a mindset that’s shaped my success far beyond the gym. I hope to lead by example and inspire others to show up for themselves, build confidence, and keep pushing their limits.
Outside the gym, I’m an engineer at WHOOP. When I’m not working or training (not often), you’ll find me outside, playing board games, or enjoying mint chocolate chip ice cream. I’m originally from New Jersey and lived in Nashville before landing in Boston.